Enbridge needed a way to introduce a new gas-delivery model to a Canadian community without reducing a meaningful local transition to a technology story. Hi Bobcaygeon was a pitch built around residents, workers, and the community itself. The idea framed Enbridge as a partner, showing how a more efficient service could be introduced with care, clarity, and respect.

My role I helped shape the creative approach and develop the spot, turning a complex infrastructure conversation into a people-first story designed to earn understanding and support.

New York Life believes in people. The opportunity was to make that idea tangible before a frame was ever shot. Anthem turned a broad brand promise into an emotional, human story and gave the client a clear picture of how the campaign could look, move, and connect.

My role I helped develop the creative approach and visualization, shaping the idea into a compelling presentation that could move from pitch to production.

During the World Cup, social conversation moves faster than a traditional production pipeline. Skechers needed a way to respond at the speed of culture and become part of the conversation. I built a node-based workflow using Figma Weave, prompt systems, and structured creative controls so the team could develop social-ready ideas quickly while maintaining quality, consistency, and brand relevance.

My role I led prompt engineering, created the workflow, trained the team, and helped troubleshoot the system as it evolved. The method gave the team a repeatable way to make work faster and opened new opportunities with the client.

Duracell’s iconic Bunny had to stay unmistakably itself in every frame. This pitch showed how AI and node-based editing could turn a slow, expensive traditional pipeline into a flexible character system: any approved pose, season, costume or setting, from 3D-style development to social-ready assets, without losing the Bunny’s identity.

My role I developed the prompt-engineering and node-based workflow, protecting the Bunny’s signature anatomy and character while making fast, scalable production possible.

Black Box Wines became our first full hybrid AI and VFX production. The challenge was to create polished, dimensional animation without relying entirely on a conventional and costly 3D VFX pipeline. We developed a prompt-engineered system that carried visual consistency from one scene to the next, then combined AI-generated material with After Effects and traditional finishing.

My role I developed the prompt and production workflow, helping create a seamless hybrid process that kept the work in-house and reduced the VFX budget by roughly 40 percent.

Second Life explores what it feels like to learn AI from the inside: awkward at first, full of trial and error, and satisfying when the right result finally lands. The piece connects that feeling to skateboarding, a world I know well. Both require repetition, instinct, failure, adjustment, and the willingness to keep trying until something clicks.

My role I created the concept as an exploratory piece, using skate culture and AI experimentation to tell a personal story about process.

Buck Mason’s visual language is built on lived-in texture, timeless clothing, and recurring relationships with its models. The opportunity was to explore an AI-supported fashion concept without losing that authenticity or the people behind it. The pitch paired Buck Mason’s vintage sensibility with a responsible production model that respected talent, protected likeness, and kept the work from feeling synthetic.

My role I helped develop the pitch and visual approach, showing how AI could extend a fashion story while keeping the brand’s human character at its center.

King Ranch Saddle Shop needed product imagery with a point of view: tactile, crafted, and distinctive enough to match the quality of the goods themselves. A signature wide-angle photographic look had become difficult to reproduce at scale. I developed a prompt-engineered approach that recreated the feeling of that lens across a large product catalog.

My role I created the visual workflow and prompt system that helped secure the continuation of a 666-product shoot. The work continues to evolve across new campaigns and product stories.

Bio.me needed a way to turn packaging design into a living social-content system quickly, consistently, and with enough flexibility to keep pace with the channel. The approach transformed existing brand assets into an adaptable set of social-ready images and ideas without starting from zero every time.

My role I directed the creative approach, developed the prompt system, and built the workflow that allowed the team to generate and refine content at the speed of social.

Kia had strong existing assets. The challenge was to make them feel newly alive for social: faster, more surprising, and more culturally relevant. The project explored how AI could transform brand materials into fresh creative content while keeping the core identity intact.

My role I helped develop the creative direction, prompt engineering, and workflow for reimagining existing assets into engaging social material.

Gerber needed stop-motion food photography at a moment when the fruit required for the shoot was out of season. Traditional post-production could move objects, but it could not achieve the photorealism and tactile quality the concept demanded. We used AI as part of a controlled hybrid process, working with stencils and visual references to guide object placement and preserve the handmade feel of stop motion.

My role I developed the prompt-engineering and visual-control process, using references to guide the system toward a specific physical result.

When a traditional VFX partner could not achieve the photorealism required for a key creature moment, the team needed another route. By combining AI with established production tools, we found a more convincing way to integrate the lizard into the spot and complete the visual idea.

My role I helped develop the hybrid workflow and prompt-engineering approach that pushed the work past the limitations of the original VFX solution.

An exploratory study of what AI tools can do when visual precision, texture, and product energy all have to work together.

My role I used prompt engineering and visual experimentation to test the creative range of the tools and build a foundation for future product storytelling.

Game audiences are understandably cautious about AI. This project took a focused, practical approach: use the technology to solve small but meaningful production problems efficiently. AI was used to refine existing stock photography and footage, such as removing distracting details from a dragon’s eye, work that would otherwise require hours of traditional retouching.

My role I helped apply AI as a precise production tool, supporting a successful campaign without replacing the existing creative process.

The idea was to show the Amazon team how they could take a game they already have and use the power of AI to bring it to life. Starting from the game’s own look, we built a campaign world of key art, characters, UI moments and motion, ready to become social media content.

My role I helped shape the idea and the visual system, showing how AI can turn an existing game into a steady stream of social-ready content.

This is my vision for node-based editing, if I were to build one. Most node-based tools are powerful, but they are not built around the way designers actually think and work. This project asks what a node-based environment would look like if it began with the creative process. The idea brings together familiar tools such as Photoshop, After Effects, Blender, and new AI systems in a layered, connected workspace.

My role I am designing and prototyping the concept through prompt engineering, vibe coding, MCP connectivity, and an understanding of how large language models can connect tools into useful creative systems. The goal is to give designers more control.

AlcaChino began as an original partnership: a chance to build a coffee cocktail brand with a distinct place at shelf, in hand, and in culture.

My role As a partner and original founder, I helped build AlcaChino from the ground up. I created the branding and packaging, shaped the product world, and managed the look and feel throughout as the brand grew.

SunBuzz turns the things people already love about a cocktail (flavor, ritual, and a reason to gather) into a colorful, modern THC experience.

My role As a partner and original founder, I created the SunBuzz branding and packaging, and I manage the look and feel across every touchpoint, from shelf to social. The goal is a new generation of cocktails, built for beverage platforms that keep changing.